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Hello everyone, I thought this might be of interest to some of you. Cheers, Leo ----------- >From: erica@ericsson.ca >To: ljdeveau@chebucto.ns.ca >Subject: The ERICA Community Newsletter: Vol. III >Date: Fri, 23 Jun 2000 12:12:35 -0400 > > >THE ERICA COMMUNITY NEWSLETTER >Volume III - June 2000 > >CONTENTS: > >I. Internet Fundraising >II. Expert tackles the digital divide issue during live webcast >III. Cast a Wider Net ñ Use the Internet to expand your cause >IV. Sharing Stories: NPO uses Internet technology to make training >programs more accessible to the visually impaired >V. ERICA Clicks: Useful technology sites >VI. Submission Deadline ñ July 17th, 2000 > >---------------------------- >I. Internet Fundraising >Treat your Internet program like any new business venture: plan, >measure and evaluate results for long-term success > >(The following article has been summarized and reprinted with >permission from Canadian Fundraiser, Volume 10, Number 10, April 26, >2000. For the full article, visit the ERICA Web site at >http://www.ericsson.com/erica.) > >With the advent of new and less expensive technology, many non-profit >organizations have established an online presence through both e-mail >addresses and Web sites. An informative article, written by Randal >Oulton of Canadian Fundraiser, encourages organizations to use their >Internet presence for more than just online fundraising. Oulton >shares helpful tips and suggestions on using the Internet to further >an organization's service mandate. > >Charitable Web sites should also seek to serve the online community >that they are targeting for contributions. According to Oulton, one >way of doing this is to provide visitors with resources and >information that succeed in giving the impression of stability while >maintaining their attention and encouraging them to revisit the site. > >An example of a successful site was the John McCain presidential >campaign site that recruited 100,000 online volunteers and raised >$2.7 million. Almost 40% of those Internet donors had never given to >a political candidate before. McCain2000.com was designed to appear >like a political headquarters instead of an online brochure. Visitors >could sign up to be "virtual volunteers" or members of the campaign >team and would receive news updates and event schedules via e-mail. >The site also featured an interactive chat room where donors could >post questions to be answered by John McCain himself. The volumes of >information provided on the Web site proved the organization's worth >and engaged the visitors' attention long enough for the campaign to >relay its message. > >Oulton also makes suggestions for the methods used to ask for >donations including details about online forms. The article also >highlights the importance of clearly identifying issues surrounding >third-party sites so that donors can be clear on who their donation >is going to. > >For the complete text of the article, which includes predictions for >the future of non-profits on the Internet and pointers for online >success, please log on to http:///www.ericsson.com/erica. > >------------------------------------ >II. Bridging the Digital Divide ñ ERICA Seminar #2 >On June 5th, users from around the world joined in for the second >ERICA online seminar on the topic of Bridging the Digital Divide. > >Dan Geiger, CEO and co-founder of OpNet (http://www.opnetwork.org), a >San Francisco based non-profit organization, hosted this extremely >interesting discussion. According to Geiger, the primary obstacles >in overcoming the digital divide are access and infrastructure, >education, employment/economic development and content. The >implementation of neighborhood-based community technology centers, >which provide computers, literacy, job training and Internet access, >is just one of the solutions that has proven to be very effective. > >The U.S. Department of Education's Community Technology Centers (CTC) >program enables the funding of more community access centers in >economically distressed communities where people of all ages can have >free access to computers and training. As the need for access, >education and training continues to grow, stronger partnerships will >emerge between the business sector, branches of government and non- >profit organizations in order to properly address these concerns on a >wider scale. > >Innovative alliances between corporations and non-profit >organizations, such as the one Ericsson created through the ERICA >program, are a key element in bridging the divide. > >If you want to hear more of Danís presentation, check out the webcast >archived at http://www.ericsson.com/erica and download his >presentation. > >The next ERICA online on the topic of ìOnline Fundraisingî will be >held on September 6th, 2000 at 3:30pm EST. The seminar will be >hosted by David Scholtz of AllCharities.com. Join us September 6th >to discuss the issue, ask questions and chat with other online >audience members. > >------------------------------------- >III. Cast a wider net - Use the Internet to expand your cause >Ericsson Australia recently hosted seminars in Melbourne and Sydney >to provide information to the Australian non-profit industry on >Internet strategies, building online communities and online donations >via e-commerce. For more information on these seminars please visit >http://www.eric.net.au/community/erica.htm. > >------------------------------------ >IV. Sharing Stories >The Class Act Scholarship Foundation is a non-profit organisation >that is using Internet technology to make training more accessible >for the visually impaired. Through the advent of voice chat at >http://www.audio-tips.com, training is now available to all members >of the blind community. This solution reaches blind and visually >impaired individuals living in rural and urban areas ñ truly crossing >boundaries and time zones! By extending technology to those in need >and following through with a training program, the resources are >being provided to help blind and visually impaired people reach their >personal and/or professional goals. > >This story was provided by Cathy Ann Murtha, an access technology >specialist with 6 years experience training blind and visually >impaired students in the use of computers and access technology. On >May 8, 2000, Cathy held the first online training class for blind and >visually impaired students. > >For more information on online training or the Class Act Scholarship >Foundation visit http://www.tcasf.org. > >**If you have a story to share about how your organization has used >technology to reach members of your community and provide information >to others, weíd love to hear about it. Mailto:erica@ericsson.ca. > >---------------------------------- >V. ERICA Clicks >Here are some links to sites that provide technology information that >is focused at the non-profit community: > >http://www.nten.org >http://www.benton.org/Practice/Toolkit >http://www.itforcharities.co.uk/ >http://www.nonprofit-tech.org/index.html >http://www.techsoup.org > >------------------------------------ >VI. Submission Deadline Announcement >The submission deadline for ERICA 2000 is rapidly approaching! Donít >forget to submit your entries by July 17th, midnight, Eastern >Standard Time (EST). Mailed entries must be postmarked July 17th. > >If you are reading this message and did not authorize us to send you >information, or if you would like us to remove you from the mailing list, >click on the following link: > >http://205.150.121.16/eps/newsletter_unsubscribe.cfm?email=ljdeveau@chebuct >o.ns.ca > _________________________________________ Leo J. Deveau Executive Director Chebucto Community Net Halifax, N.S. ____________________________________ "To know and not to do is not to know." -Chinese Proverb _____________________________________
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