sust-mar: CBC News - N.B. GOVERNMENT LURES MOLSON WITH MILLIONS

Date: Sun, 21 Nov 2004 22:52:01 UT
From: CBC News Online <nwonline@toronto.cbc.ca>
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The following is a news item posted on CBC NEWS ONLINE
at http://www.cbc.ca/news
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N.B. GOVERNMENT LURES MOLSON WITH MILLIONS
WebPosted Tue Nov  9 12:56:56 2004

Moncton, New Brunswick---The New Brunswick government will help Molson
build a new brewery in Moncton with millions of dollars in incentives, in
part to keep it from being built in Halifax.

Business New Brunswick Minister Peter Mesheau says his government is just
trying to stay competitive.

"When you look at it, the Molson brewery was coming. So do you let it go
to Halifax? Or do you try to keep it here in New Brunswick and grow jobs
here in New Brunswick?" said Mesheau.

Molson announced it picked Moncton as the site for a new brewery because
it has a growing workforce and is a key entry point into the eastern
Canadian market. A $3.5-million forgivable loan from the province helped
clinch the deal.

The quality of the water, a key ingredient in the production of beer, was
also a deciding factor.

The $35-million brewery in Moncton will produce Canadian, Coors and other
Molson products. Molson will brew more than six million 12-packs annually
for the regional market, beginning in 2007.

Competitor Moosehead Breweries revealed the Lord government's incentives
add up to nearly $6 million.

In addition to the forgivable loan, N.B. Liquor has agreed to give Molson
a lower warehousing fee over the next two years, said Derek Oland,
president of Moosehead, Molson's competitor.

Oland also revealed the province will consider Molson a local brewer,
subject to the same fees as Moosehead.

Oland said that adds up to nearly $6 million in incentives, tipping the
playing field in Molson's favour.

Copyright (C) 2004 CBC. All rights reserved.
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