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Date: Mon, 3 Apr 2000 17:40:37 -0400
To: ccn-ip@chebucto.ns.ca
From: ljdeveau@chebucto.ns.ca
Cc: ipe@chebucto.ns.ca
Precedence: bulk
Return-Path: <ccn-ip-mml-owner@chebucto.ns.ca>

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Hi everyone,

Re. below, this recently came my way re. tips for website design. I also
attended an informative web design presentation at Dal today (by Dr. Elaine
Toms and Ruth Blades) and will share some notes from that later this week.

Cheers,
Leo
-------
Top 7 Tips For A Home Page Makeover

1. Title: Picture your title in a list of bookmarks. Does it clearly
   state what your site is about?

2. Description: Many search engines use the first 25 words on the page
   as the site description. Do the first 25 words on your page create
   the image you want?

3. Do you have a bulleted list of "benefits" for your site?

4. Count how many customer "benefits" are on your home page. Now,
   count how many statements about "YOU" are on your home page.
   Compare. Move the autobiography and qualifications to an "About"
   page and focus on the benefits of the customer.

5. How many "exits" does the customer have? Too many choices (more
   than 5 or 6) are confusing.

6. Do you have a way to obtain contact information from your visitor?
   (ezine subscription form, free report by autoresponder, contest
   drawing)

7. Do your content, title, benefits, and products all fall within the
   same theme?

___________________________
Leo J. Deveau
Executive Director
Chebucto Community Net,
Halifax,N.S.
Canada
__________________________
A community will evolve only when the people
control their means of communication.
-- Frantz Fanon



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