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Index of Subjects Hi all, On Wed, 21 Jul 1999, Doug McCann wrote: > Background to previous message. This is great material and important for IP's to note. I might add a couple of things to it (like enuring that there are <META> tags in your documents, etc.). Leo: is the info you sent around 'in the public domain?' Or, if not, could we contact the author (or the editor of your newsletter) to see if we could post a modified HTML version as part of our IP Support site? If so, I'll volunteer to make the HTML version and include some helpful crosslinks and publicise it to our IP base. Let me know. Cheers! Chris > Don't know whether this would be of interest to some of CCN's IPs, but here > it is re. 'Marketing your web site.' It's from an email newsletter I'm on > and it is mostly business oriented, but it might be helpful. > > Cheers > Leo > ------ > Top 7 Ways To Market Your Web Site: > > It's not enough to be registered with every possible search engine. > Electronic advertising still needs traditional print advertising and > public relations to make it successful. The following ten marketing > ideas will help you attract the traffic you need to obtain the > response you want to make your Web site worthwhile: > > 1. It may seem obvious, but it's very important - put your Web a > address on everything! This means you print it on your letterhead, > your press releases, your newsletter, your brochures and fliers - > all of your marketing package! > > 2. Do a post card campaign to announce your site. Send post cards > telling about the information that can be found there and how > visitors will benefit. Send these cards to your HOT list of > potential customers/clients. > > 3. Design your site using interesting information that changes > frequently so your target audience will want to visit your > site again and again. Use fliers to remind your audience that > your site is always new - remind them to visit often! Have a > contest and post the results on your site. > > 4. Send press releases to the local press, village and > neighborhood newsletters, and trade magazines announcing your > site and giving some pertinent information about what's to be > found there. > > 5. Frequently advertise your site in your newsletter. Do a > screen capture of your home page and print it in the > newsletter. Better yet, publish a line drawing that shows > the sequence of several pages. Always include your web address > in your masthead. > > 6. Distribute an ad specialty item that clearly highlights your > web site. > > 7. Tease your audience with a brochure that gives them information > they need and want and tell them there's more on your web site. > "Visit our web site for additional information." > > BONUS TIPS: > > 8. To save printing costs and increase response, send out smaller, > less expensive pieces (post cards, fliers, mini-brochures) more > frequently. Use these to promote your site and keep your HOT > list active. > > 9. Recreate your web pages into a flip chart to use while making > sales calls. Better yet, bring along a lap top computer and > "take them to the site." > > 10. Include a special offer in your promotional pieces. Tell your > audience that visitors to your site receive an incentive like > a special gift, a newsletter, a bonus. This will motivate > readers to visit your site and once there, they are more likely > to leave their name, address, and phone number. You're now able > to build a data base from your web site. > > _________________________________ > Leo J. Deveau > Executive Director > Chebucto Community Net > Halifax, N.S. > Canada > _________________________________ > > >
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